Almost everyday I get emails and texts from former fellow students in college , and once from a girl I knew in high school, that have one thing in common; a link to a blog they've created where, like me, they hope to change the world (I hope) and build a name one character at a time. All this people are ambitious, creative and aggressive in different ways and areas, and as I follow the links hoping that generating a page-view amounts to my good deed a day, I wonder, in this crowded web "real-estate", how does one stand out?